For those running small businesses today, social media is undoubtedly one of the best tools in the box. Large, popular social networking sites such as Facebook, Twitter and Instagram are home to millions of users, therefore, they are the best places to go if you’re hoping to get exposure for your brand to a wide audience and get the message out to all your target audience at once. However, simply being present on social media won’t be enough if you want to get the best results for your brand. We’ve put together some top tips to help you grow your small business on social media.
Tip #1. Be Highly Active:
As a customer yourself, you probably wouldn’t be overly interested in a brand’s social media page if it was apparent that they haven’t posted anything in months. Social media profiles can quickly go flat if you’re not committed to keeping them regularly updated with fresh content for your readers to enjoy. Don’t forget that this doesn’t always have to be your own content; even sharing content from other pages that you think your readers may enjoy is better than posting nothing at all!
Tip #2. Connect to a Blog:
The main aim of a business social media profile is to have somewhere that your followers can go to learn more about your brand. By far, the best way of doing this is to have a business blog that you can use to showcase your industry knowledge and keep your readers coming back for more with fresh content on topics that interest them. Pairing your blog with your social media site, and sharing all your fresh posts on there, will not only increase your readership but make it easier for you to gain feedback on your content.
Tip #3. Use Video:
The most successful brand social media profiles are those that use a variety of different mediums. Today, video is quickly becoming one of the most popular digital mediums to use, with more people spending time watching digital videos per day than on social media itself. Videos will help to tell a story about your brand and make it easier for you to connect with your audience through small animations, informative videos, video reviews, product videos, and even Facebook Live broadcasts. For more information on getting started with using video for your brand on social media, see Spiel Creative.
Tip #4. Customer Service:
Lastly, don’t forget that social media is also one of the best customer service platforms that your brand has access to. Today, more and more customers are turning to Facebook Messenger, comments and reviews, Tweeting, and even mentions on Instagram to voice their concerns, opinions, likes and dislikes about a brand. Keep track of what your followers are saying on social media and use this to encourage good communication by getting back to them and keeping an open dialogue.
For small business owners, social media is an invaluable tool! If you enjoyed these tips, we’d love to hear your feedback in the comments.