People often tend to over complicate things, and this is the case with the typical email signature of a lot of companies, including businesses that use email as a sales tool.The email signature of your business is something that you should give a lot of thought to, and you can see some excellent insight from marketers on this subject on various business websites. One of the best bits of advice is not to over complicate matters, and only include information that is needed.
Leave Out The Email Address
Unless you want the recipient to reply to a different email address, there is no point in having your email address in there. You should take it for granted that if they have received your email, then they also have your email address.
Tell People Who You Are
Using as few words as possible you will want to tell people who you are and what you do within your organisation. It is important to be short and precise so that the information can be taken in without any effort by the recipient. You will find that when you use an email signature generator such as ZippySig, that a lot of them will have an area that you can fill in with either a company strap line or other such information.
How To Contact You
As we are taking it for granted that the receiver of the email already has your email address, you will need to provide other direct contact details for them to be able to get in touch with you. Include your direct dial telephone number, as well as the switchboard or reception number. If you use your mobile for business, then you may also wish to include this in your email signature. If you are mainly doing local business then you may also wish to include your business address to show other companies that you are local to them.
Alternative Ways To Contact You
As well as emails and the more traditional ways of contact such as letters and telephones, a lot of people also use social media to reach out and contact a company. There are many different social media platforms that you can add, depending on the type of business you are and also the products or services that you offer.
Make It Stand Out, But Not Too Much!
Although you will want to make your email stand out from others in your industry, it is more important to ensure that it is informative and pleasing to the eye. Fancy fonts, for example, can look good, but if the machine that is displaying the image does not have that font in its library, it will default to one of the standard fonts. Choose a common font and use your company logo and other details to add a bit of colour to your email signature. When you can grab someone’s attention using your email, it is often much easier to do business with them!