Having a massage therapy business with licensed therapists, an office with a great ambiance, the latest massage techniques that ease issues like back pain, and adequate supplies is not enough. No matter how good your services are, if no one knows about you, your business won’t thrive. These days, one of the most effective marketing strategies to get your message out there is search engine optimization (SEO).
Here are a few tips to maximize SEO strategies that will increase your organic traffic and rank on Google. This will ensure your company funnels your audience and reaches targeted sales.
Why SEO Matters?
Studies on digital marketing have shown that more and more customers find businesses online through Google searches. In fact, customers prefer massage therapy companies that advertise their information, list of services, and rates — on a website.
The most effective way for your business to get found online via search results (that searches for a similar business like yours) is through one of the top, reputable SEO services in Toronto, Vancouver, and other major cities house many such companies that can give you what you need.
8 Tips to Flourish Your Massage Therapy Business
Here, we’ve come up with a checklist with the most relevant SEO strategies. While there’s a good chance you’ve already covered some of these, there are areas of your website that you might have overlooked and need improvement for better prospects and opportunities.
1. Commit to Blogging
Blogging carries plenty of SEO benefits. However, you need commitment with making relevant topics and posting content consistently (even for just once a month) to ensure you reach your prospects.
SEO and blogging work well together if done right. SEO adds topic relevancy and includes significant internal links to your website, which makes it easy for search engines to scan your website and improve your search rankings.
Blogs establish your business credibility. Prospective clients are more likely to trust and lean on your services while you get the chance to showcase your expertise. However, you need to ensure your content is unique and answers your clients’ questions while promoting your services.
2. Choose the Right Keywords
Keywords are words or phrases that people type in Google searches to find information. You need to make sure every essential page of your website has optimized targeted keywords and related terms. For instance, optimizing keywords like “Massage Therapy in Kitchener” and other related terms like “Kitchener best massage therapy”. This helps Google understand what your website is about, attract leads, and rank higher.
3. Anchor Internal and External Links
When you have published unique content and included relevant keywords, don’t forget to anchor 3 to 5 internal links and 5 to 8 authority sites in your content.
4. Build a Mobile-Friendly Website
Mobile speed optimization has been a ranking factor since 2015. This is because most internet users are using their mobile phones in making purchases and searching for services. When creating a website, ensure it has a responsive design for mobile users where it’s easier for them to click on your buttons and stay engaged.
5. Make Consistent Citations
Local business citations are crucial to local searches. They are online directories that list your massage therapy business and its contact information. You need to provide your company name, address, and contact numbers. They should be exactly the same as small mistakes like commas can negatively impact your listings. If you need to change your information, update local citations immediately.
6. Set Up Google My Business
Massage Therapy businesses with a brick-and-mortar presence need to set up and optimize GMB (Google My Business) to boost your local SEO marketing campaign.
Local SEO helps you rank in the local pack results for local searches and setting up your GMB can put you on the list. When your GMB is set up, customers are only a single tap away from contacting your services.
7. Add and Verify Your Website’s Google Search Console
Installing Google Search Console is imperative to monitor the performance of your website in Google searches and address web issues.
Additional benefits include being able to submit sitemaps, see the right keywords that bring you more traffic, see what websites are linked to your website, and troubleshoot website errors and problems in structured data.
8. Set Up Google Analytics
Google Analytics helps you monitor your website visitors, how they use your website, and which of your marketing channels they came from. It shows you where your traffic came from, which pages are highly engaging and have high exit rates, the type of website visitors you have, and your conversion rates.
Additionally, Google Search Console and Google Analytics are the best duos to see the full potential of your SEO.
Doing SEO takes plenty of effort if you’re looking to have your massage therapy business flourish and succeed. Keep this checklist in mind so you can increase your bottom line.