Marketing is about setting up a long-term plan for your business and products. Creating this plan requires data about your environment, your customers, and your resources. At the same time, you need to have an awareness of the events that may affect your business, like seasonal changes, diplomatic relations, and media trends.
Being well-informed gives you an edge since you can have countermeasures in place. Staying in business despite dry spells in sales helps establish your brand instead of being “just one of those new start-ups”. If you want to have a lasting presence, there are three ways you can inform the consumers about your brand and products.
- Old-school advertising
After you have decided on your brand image, investigate how you will approach traditional advertising avenues. Old-school advertising means print media like posters, billboards, newspapers, and magazines. You can get a company like Printivity to produce bound books that contain all your products and specifications so consumers can easily see what you have to offer. These can be handed out at trade shows and networking events. It also implies telecommunication mediums like television, radio, and product placements. If television is one of your main focal points you will need to make sure that you have compiled the data needed to reach audiences that are your main target. Using websites like https://www.samba.tv/business/audience/ can help with getting these analytics so you are able to make an informed decision.
The struggle with traditional advertising is that the market suffers from saturation and too many different kinds of products. There is a constant push to making ads that are creative and impactful. Key phrases, a celebrity face, exciting colour schemes, and proper placement are ways that ads grab the consumers’ attention. Good advertisements can be expensive and may not be easy for small businesses.
- New media approach
New media advertisements even the playing field between small and large companies. Banner ads, short videos, GIFs, and social media allow companies a whole different reach allowing you to engage the desired demographic and more. The internet also allows you to link potential buyers to more information directly.
In traditional advertising, there are restrictions to the kind of information the people can access. It forces you to summarise all your excellent points, to one specific angle for a fixed demographic. While that approach is economical, you do not get to impart your brand philosophy and product information fully. Online advertisements, on the other hand, make use of links that can directly lead people to your product. Be it on the company website where additional information is available or a third-party marketplace, there is a more natural way for your customers to reach you.
Advertising is not the only way of letting your product be known. You can also try business telemarketing. Telemarketing may have different subcategories. The most well-known aspect of telemarketing is telesales in which you intend to make sales over the phone. It is an excellent way to inform people about your brand and product while having the possibility of making a deal, similar to advertising online. By better understanding B2B telesales vs. telemarketing, you can decide which type is suitable for your business. Even so, you can have your telesales as part of your staffs’ responsibilities or outsource your telesales. Outsourced telesales may include other services like market research and market surveys that will help with your future marketing approach.
There are many ways you can inform the public about your product. Regardless of what route you take, traditional ads, digital ads, or telemarking, you are marking your territory. When you maintain decent service and brand presence, you are making the small step to integrating your brand into the average consumer’s life.