Do you want to make a splash at your next industry exhibition without damaging your company’s carbon footprint? If so, you should seriously consider investing in eco-friendly trade show banners.
There are a whole host of reasons why you should take this green approach to marketing, three of which are listed below.
Enhanced connection with Gen Z
If you want to appeal to Generation Z clientele, you need to showcase the fact that your business is eco-friendly. This burgeoning consumer base have grown up with environmental issues being at the forefront of the news headlines, which means that they take green initiatives incredibly seriously. If you want your brand image to appeal to these new kids on the block, you simply must go above and beyond to prove your sustainability.
Fortunately, eco-friendly banners will help you to do just that. Once you align yourself with a provider of recyclable PVC banners such as Soyang, you will have proof of the fact that your company is R.E.A.C.H (Registration, Evaluation, Authorisation and Restriction of Chemicals) compliant. This will go a long way in helping your organisation to appeal to Gen Z consumers that are particularly attuned to environmental issues.
In the past, banners have been accused of containing I.A.R.C (International Agency for Research on Cancer) Group 1 Carcinogens. If exposed to these dangerous substances, humans are said to be more likely to develop serious health complications, most of which lead to cancer. So, if you want to protect yourself, your employees, and your clientele at your next trade event, you need to invest in banners that are proven to be toxin-free.
Do you want to obtain full-scale I.A.R.C compliance when it comes to your banner advertising? If so, be sure to you create your grand format printable media on the following materials:
1. Self-adhesive recycled polypropylene
2. 100% cotton fabric/cotton canvas
3. Water-resistant satin cloth
4. Bamboo stands
It is the right thing to do
You should go above and beyond to go green at your next trade show, as doing so will help you to cultivate an eco-friendly brand for your business. More importantly, you should take on this challenge simply because it is the right thing to do. Continuing to use unsustainable banners will have a profound negative impact on your company’s carbon footprint, which in turn will have an adverse effect on the planet that YOU live on. If you want to protect planet earth and improve the future for the next generation, you need to dedicate time, effort, resources, and money to all-important task of fighting global warming.
Are you due to attend a trade show in the foreseeable future? If so, it is absolutely imperative that you make an effort to market your business using eco-friendly banners. Doing so will enhance your connection with the Gen Z consumer base, it will protect your clientele from a whole host of health complications, and it will help you do the right thing by your planet.