5 Types of Visual Content You Should Be Posting on Social Media

DATE: Jan, 1   COMMENTS: 0   AUTHOR: Allan Azarola

It is not just a regular observation but proven facts that visuals prove to be better marketing techniques than plain text. It has been studied through research that visuals tend to engage and fascinate customers more and keep their mind occupied for a longer span of time. This is one of the primary reasons why companies are always advised to use visually exciting content for promotional purposes.

Digging deeper into the details of visual content, it becomes apparent that there are several types of ideas that can be utilized by brands to serve the purpose. Especially when it comes to social media, it is important to post the right type of graphic content to keep customers updated as well as entertained. To help you out, in this article we are going to discuss different types of visual content you should be posting on Social Media, to gain followers fast, especially on Instagram.

Videos promoting your brand

When the trends regarding the effectiveness of different types of marketing content were studied, it was found that there are 64% higher chances for customers to buy your product after watching a promotional video. Not only this, but videos also have a higher probability as compared to other social media posts. This means that if you have created engaging content via a video, it is going to last for more than four years, as opposed to regular posts. So, whether its Facebook or Instagram, gain fast followers through videos.

Infographics – Information and Graphics

Infographics are comparatively a new idea in the marketing world. It is a single picture comprising of the right amount of text, images, and designs. It aims to deliver the message without appearing boring like a normal text. You can use a color and text theme to customize your infographic as per the branding of your product and make it more appealing.

Infographics are easy to design. There are several free online software where you can design your infographic or can even hire someone to get it done for you. You can share these images on the official social media pages of your company and boost your sales and followers.

Photos, obviously

If we are talking about visual content for social media platforms, pictures are an essential constituent. It has been observed that pictures with relevant content get more than 94% of views. Images grab the attention of consumers instantly and force them to give your brand more attention.

Since Instagram is all about pictures, proper branding of your photographs is a must. All your photos should be high quality and should reflect the core values of your brand. You can explore Pinterest as well to explore new ideas regarding how to make your pictures more captivating. If you are looking for free images to use for your profile, you can check out Pexels or Unsplash.

Memes, Memes, Memes.

Regardless of the social platform, you are focusing right now; it is obvious that memes are the game-changing trend these days. Since people tag their friends on the memes, they have a pretty good reach which is the main purpose of promoting your product. However, to boost the reach of a meme, it is essential to either make it humorous or relatable in some way. If you come up with interesting and cunning ideas, they can simply go viral and boost your brand’s influence.

Visualized data

If your company has reached a new milestone and you want to make the news public, it is better to present it via data visualization than publishing it through text. Data visualization is 34% more efficient because of it in delivering the message without losing the interest of the customer. It is simple as well as straightforward.

Along with these, you can even share the business insights of your company with your customers via your presentations, screenshots, CTAs, etc. Also, you can create quick online quizzes to keep them enthralled as well as informed about your progress and upcoming releases.

If you want us to come up with more of such tips regarding gaining followers on Instagram and Facebook, or if you have any other question, let us know.

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