Getting bespoke packaging right for your business

DATE: Jan, 1   COMMENTS: 0   AUTHOR: Allan Azarola

From the moment your product is handed over, your choice of packaging will influence how your customers feel about their purchase and about your business as a whole.

Whilst it’s easy to opt for cheap and cheerful bags or packaging for your goods, there are some things you should think about when deciding on the packaging to use:

Happy customers

Printed bags created especially for your business can add a special touch when customers are purchasing items, which will create an emotional connection and sense of joy for the customers which in turn will make them want to come back.

Simple touches such as luxury tissue paper can make all the difference, adding a really personal feel to any purchase.

Luxury bags for luxury products

Silk ribbon handles, a laminated finish, and a bespoke design can make your paper bags feel high-end and luxurious. Plus, investing in paper bags is good for you, your customers, and the environment.

If you are selling quality products, then you should match this with bags and packaging that is of the same high-quality standard. Take time to understand what you want from your bags in terms of strength, size, durability and reusability.

Brand awareness

Branded bags are great tools for brand awareness and getting some free publicity, but don’t just whack your logo on a bag and expect it to look great. You should ensure you get the design checked and have a think about the colours and imagery that you are using on your bags as different printing methods suit different designs.

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