Brand recognition is a key factor in any marketing strategy. It’s what makes you stand out in a market where fifty competitors are all pushing just as hard as you at any given time, and it keeps customers coming your way rather than to someone else.

This can all boil down to whether or not your business endeavor is a resounding long-term success or a dud that fizzles out during its first few months of opening.

Because of how important brand recognition is for a company’s success, you probably want to use every tool at your disposal to build as much of it as possible without going over budget. This can include simple options like checking out a label printer to stick your logo onto your packages.

Luckily, there is one great way to increase your brand recognition pretty passively: Packaging.

A lot of businesses, especially those in the small and middle-market business sectors, fail to take advantage of their packaging opportunities, and it often leads to stagnant growth.

If you observe thriving competitors in the industry, you might notice their active efforts to keep their branding visible at every opportunity. Whether through distributing promotional items like logo-emblazoned T-shirts or investing in bumper sticker printing, their aim tends to be to enhance brand visibility and exposure. Essentially, ensuring their brand remains top-of-mind for potential customers.

Similarly, one often overlooked but highly effective way to passively boost brand recognition is through packaging. Unfortunately, many businesses, especially in the small and middle-market sectors, miss out on these opportunities, leading to stagnant growth. Today, we’ll delve into two packaging options and how to use them to their full effect.

Printed Mailing Boxes:

When you ship something, keeping the costs down is key for both you and your customers. Your customers don’t want to spend twice as much on shipping as they do for the item they bought, and you certainly don’t want to deal with losing customers over expensive shipping practices.

Printed mailing boxes can keep your shipping costs low while still providing brand recognition for your company.

A printed mailing box is exactly what it sounds like. It’s a cardboard box with printed imagery on it. If you’ve purchased a larger item from Amazon in the last few years, you’ve seen the box they use with their label printed all over it.

You can do the same thing.

Custom order printed mailing boxes with your company’s name and logo printed in highly-visible locations. This will make the delivery instantly recognizable as yours, and it ensures the customers see your name rather than just the product they purchased. In the future, they’ll remember your name and be more likely to seek you out for further purchases (if you used good practices to impress them the first time, obviously).

Paper Bags:

Paper bags work the same way as printed mailing boxes, but they’re even better. By hiring a designer, and a custom paper bag maker, to create paper bags with your brand’s imagery in bold, easy-to-spot places on the bag’s surface, your customers will be exposed to your branding when you make the transaction, as they bring the product home, as they take the product out of the packaging, and if they reuse the bag, every single time they pick it up. Even if they toss it, that’s one last dose of brand exposure you got for a fraction of the cost of other methods.

However, the way your brand imagery is laid out is important. So, consider hiring a professional graphic designer or a manufacturer that has one in-house to ensure you’re not wasting such a great opportunity.