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An industry conference can be a great networking opportunity, and a chance for people to learn about and discuss things with leading people from their field, or relevant businesses. There can be some significant benefits to hosting an industry conference too as a way of raising the reputation and perceived authority of your brand and staff within your sector.

If you are considering holding an industry conference in 2018, here are some things to consider to make it a success.

Timing

Timing your conference is absolutely key. Most industries have some seasonal variation even if you don’t consider your own field to be seasonal – as an example, most office based businesses are less productive during the summer months because this is when staff tend to take time off. Other businesses, such as retailers, are busiest in the run up to Christmas.

You need to plan your conference outside of the busiest times in your industry, when people are unlikely to want to take time away from their usual work to attend, but also outside of prime vacation periods. This will get you maximum attendance and also allow your event to be a priority for the people who come in terms of their mindset about work at that time.

Location

Your location needs to be somewhere that is easily accessible from major travel hubs. This is important whether you are expecting people to come from out of state or not – even a local industry conference for people in your city will be less inclined to make the trip if your event is located out in the sticks! Make sure you also choose a site with all the amenities people will need – parking, hotel accommodation, catering, and ample restroom facilities. If your event is going to be an outdoor one, for example events in the motoring or agricultural industry that require you to be able to show outdoor machinery, then ensure you have enough Satellite portable restrooms to cater to your planned number of attendees.

Recruit Speakers Early

The most important aspect of any industry event is the value attendees gain from the content presented. While you likely have plans for your own business’ speakers, it’s essential to fill the schedule with a diverse range of speakers and ensure you know their topics before marketing your event to your target audience. For instance, you can hire inspirational speakers who can further engage and motivate attendees. Even if not every speaking slot is confirmed before invitations go out, having the majority of speakers and their subjects locked in will make promoting your event much easier. Start reaching out to potential speakers or relevant businesses as early as possible-ideally, as soon as the event date and location are set.

By planning efficiently and providing ample notice, you increase the chances of creating an impactful event that resonates with your attendees. This proactive approach allows you to secure high-quality speakers who will motivate and engage the audience. Additionally, it ensures smooth logistics and gives your marketing team the time they need to generate excitement and attract a larger, more targeted audience.

By efficiently planning and providing ample notice, you increase the chances of creating an impactful event that resonates with your attendees. This proactive approach allows you to secure high-quality speakers, who can motivate and engage the audience. Additionally, it ensures smooth logistics and gives your marketing team the time they need to generate excitement and attract a larger, more targeted audience.