If there was ever any doubt, today it is clear as a day that our resources are finite and that pollution threatens to lay waste to the natural habitat. But, sustainability is not only about the noble cause of saving the planet, as the shift to green practices and technologies is rooted in the economic realities of our time. Namely, eco-friendly principles also revolve around the processes of streamlining performance and conserving resources. Thus, there is a multitude of incentives to go down the green road.

Dawn of the new age

The winds of change sweep across industry sectors and introduce a set of new rules and challenges. The demand for sustainable solutions is on the roll and in the areas like solar and wind power, jobs are increasing at a rapid rate. The energy industry as a whole, and especially its clean sub-sector, is doing better than ever before. The natural ecosystem is under siege, yet our homes, offices, and public buildings are undergoing a transformation that promises to set things right.

Take the example of the green building industry, which is flourishing and changing the face of the residential landscape. I have witnessed some of this firsthand. After finding great opportunities for online tuition in Singapore, I visited the city which is hailed as the urban paragon of sustainability. There, I saw the amazing Tree House, the world’s largest vertical garden, as well as Eco Sanctuary, a residential space with cutting-edge systems like rainwater harvesting and automated irrigation.

Then, I was explained how these buildings perform and save an incredible amount of money on operating costs in the long term. Some people are focused on reducing the carbon footprint, others at trimming the expenditures. Both groups can reap opulent benefits from green business practices and buildings. There is a variety of tactics to get the best of both worlds: Recycling, water conservation, solar panels, smart thermostats, you name it.

The game has changed

Furthermore, the policy climate is changing and customers are becoming increasingly aware of the social and environmental impacts that businesses have. As a result, the bar is raised in terms of expectations and millennials, who will account for 75% of the workforce, are even more sensitive to these issues. Numerous forward-thinking businesses have taken notice and now incorporate environmental and social responsibility as the bedrock of marketing and branding as well as hiring and retention policies.

Hence, they are able to capitalize on the fact that the majority of modern customers is prepared to pay more for products and services of companies with strong green credentials and those associated with an environmental cause. It is wonderful that more and more businesses are strict about their packaging, choosing compostable packaging rather than biodegrable ones (see resources on compostable vs biodegradable to learn more about this). Along the similar lines, they are able to attract top talent who seeks value-aligned employees. That is why many renowned brands have set the goal of reducing the waste from contracted manufacturing to zero. Green is not some fad: it is the name of the game.

Future frontier

As it turns out, doing good for the environment is also good for the bottom line of business organizations. Companies that embrace sustainability tend to outperform the competition and manage to boost annual revenues. Therefore, it is high time to recover the lost connection between manmade and natural environment and facilitate the synergy between sustainability and profitability. The seeds we plant today will bear fruit tomorrow and ensure the greener and better future for everyone.