Business owners that aim for success will strive to fill every interaction with customers with the highest levels of service. Interacting with your customers in positive ways is important for earning a new customer, but in a world that is becoming increasingly digital, a lot of these interactions are now happening online. Research shows that over 70% of the customer journey with a business occurs online in the capacity of self-service, making interactive web design more important than ever before.
What is Interactive Web Design?
An interactive web design uses web page software that is designed to engage visitors and provide them with a more relevant experience. It’s the difference between starting a conversation with somebody or simply talking at them. And nobody likes to be talked at when they can’t get involved with the conversation. Interactive websites engage visitors by asking them to take a range of actions to continue experiencing the website to the fullest. This could include clicking, sharing, pressing play, entering their location, using a simple tool, answering questions, voting, playing a game, making selections, or searching. So, what are the benefits of interactive web design?
Connect With Customers:
Today, a massive 90% of customers expect the websites that they visit to offer at least some interactive, self-service features. They visit a website hoping to find features that are designed to help answer questions and aid with decision-making. And, with over 70% of a customer’s interactions now digital, there’s little point in working hard to provide customers with awesome experiences when they interact with you in-person if you are missing out on so many opportunities to expand your relationship and connect with your customers online.
Boost Conversion Rates:
Interactive web design engages your customer with your brand and builds their interest and trust in what you have to offer, without asking too much of them. And, as their trust grows as they learn more about your brand and build a connection with it, the logical next step is for them to become a paying customer. Interactive website design helps customers become more invested in your brand, which in turn encourages them to buy from you over your competitors.
Interactions on your website will not only engage your customers further – this data can also be collected and measured to learn even more about your customers and ensure that you are providing them with the best service. An interactive web design makes it easier for you to look at what people are clicking, how they are interacting with your site, and which areas of your site get the most interactions. As a result, you can then apply what you learn to create an even better website experience when looking for web design London and provide a customized experience for each individual visitor, which can drive sales even further.
Today, a basic website simply isn’t enough when a huge percentage of customer interaction with your brand is done online. An interactive website is the key to building positive relationships with your customers and driving sales.